Daxko Announces Rudy Nieto as Chief Profits Officer and Wendy White as Main Internet marketing Officer

With a combined 40 decades of income and leadership working experience, Nieto and White will guide Daxko’s up coming wave of expansion

BIRMINGHAM, Ala. and DENVER, Feb. 7, 2023 /PRNewswire/ — Daxko, the wellness, health and fitness, and wellness industry’s top software and integrated payments service provider, introduced today the appointment of Rudy Nieto as its Chief Revenue Officer (CRO) and Wendy White as its Chief Advertising Officer (CMO). This announcement arrives on the heels of major acquisitions that expanded the firm’s conditioning answer portfolio and a history expansion 12 months in its nonprofit section, where by Daxko is the nation’s premier company of methods to power YMCAs, Boys & Women Golf equipment, and neighborhood recreation businesses.

“Wendy and Rudy are changemakers. The two are accomplished leaders with enviable profits and marketing and advertising skillsets that let them to construct long lasting model relevance and travel meaningful company results,” explained Ron Lamb, Daxko CEO. “But most importantly, they are a wonderful culture insert to the Daxko Country and are the suitable group to manual our go-to-marketplace teams nevertheless Daxko’s upcoming stage of advancement.”

Nieto and White will steer Daxko’s development motor by pursuing further worldwide expansion and integrating organization manufacturers for maximum marketplace achieve and brand recognition. Nieto brings a lot more than 20 yrs of govt knowledge as a top rated-stage gross sales and company growth chief with a confirmed monitor document of successfully setting up and main higher-efficiency income groups. White’s extra than two a long time in business-to-business engineering promoting, like 10 yrs as a CMO in quickly-developing SaaS providers, would make her great to lead promoting, digital skilled products and services, and channel and partnerships. Their joint concentrate will be on growing audience segments and solution verticals, even though guiding Daxko’s expansion into new markets.

“What I see at Daxko is untapped likely and the option to revolutionize health and wellness engineering,” said Rudy Nieto, Main Income Officer at Daxko. “Through my profession, I have developed a deep being familiar with of what drives growth. Daxko has all of all those pieces and a lot more. I want to aid our team change health and fitness shipping and delivery about the globe. I am extremely thrilled to be portion of this fantastic group.”

“Daxko is unbelievably nicely positioned to be the defining health and fitness and health and fitness marketplace manufacturer,” explained Wendy White, Chief Advertising Officer at Daxko. “I’m up for the problem of integrating our acquisitions and unlocking the unprecedented progress likely and creating even higher benefit for our clients.”

Recent Daxko Company Advancement Milestones

  • Acquired VFP to expand Daxko’s product portfolio throughout the whole buyer continuum.
  • Document yr in the firm’s not-for-financial gain phase, like the start of the highly effective Project Thrive and recognition by The Stevie® Awards as a finalist for Customer Company Office of 2022.
  • Expanded functions with Daxko India which is tapped to make use of much more than 100 engineers in 2023.
  • Gained expenditure from Genstar Capital and GI Partners to accelerate the company’s innovation and advancement.

About Daxko 
Daxko delivers extensive know-how answers, built-in payment processing, knowledgeable providers and deep insights to all kinds of wellbeing and health centers—enterprise wellbeing golf equipment, boutique physical fitness studios, affiliate gyms, campus recreation services, built-in wellness centers, YMCAs, and JCCs. Considering that 1998, the Daxko Country of manufacturers such as Zen Planner, SugarWod, Club Automation, and far more, provide shoppers spanning 55 international locations, just about 19,000 services, and around 25 million+ users. For far more information and facts, be sure to pay a visit to www.daxko.com.

Supply Daxko


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